Literature review online marketing

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Added: 05.05.2021
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The amount of research related to Internet marketing has grown rapidly since the dawn of the Internet Age. A review of the literature base will help identify the topics that have been explored as well as identify topics for further research. This research project collects, synthesizes, and analyses both the research strategies i. We analyzed articles published over the past eighteen years present in thirty top Information Systems IS journals and 22 articles in the top 5 Marketing journals. The results indicate an increasing level of activity during the year period, a biased distribution of Internet marketing articles focused on exploratory methodologies, and several research strategies that were either underrepresented or absent from the pool of Internet marketing research.
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Marketing Research Literature Review

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Internet marketing research (‐): a literature review and classification | Emerald Insight

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Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study

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We use cookies to give you the best experience possible. In this modern age of internet almost every progressive business have web presence, some of people think that website is just a commercial requirement but others think that it is mandatory to run their company activities. These different theories about internet have been discussed a lot in recent marketing literature. In the past decade marketers have been arguing about the role of internet in marketing.
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