Bembos essay

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From: Derek H.
Category: doctor essay
Added: 30.04.2021
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Bembo is a serif typeface created by the British branch of the Monotype Corporation in — and most commonly used for body text. It is a member of the " old-style " of serif fonts, with its regular or roman style based on a design cut around by Francesco Griffo for Venetian printer Aldus Manutius , sometimes generically called the "Aldine roman". Bembo is named for Manutius's first publication with it, a small book by the poet and cleric Pietro Bembo. The italic is based on work by Giovanni Antonio Tagliente , a calligrapher who worked as a printer in the s, after the time of Manutius and Griffo. Monotype created Bembo during a period of renewed interest in the printing of the Italian Renaissance , under the influence of Monotype executive and printing historian Stanley Morison.
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Bembo font family

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Pietro Bembo e l’invenzione del Rinascimento

As this outstanding exhibition on view in Padua demonstrated, Pietro Bembo b. Venice, ; d. Rome, —humanist, author, lover, courtier, collector, papal secretary, and cardinal—was one of those exceptionally rare people who seems to have experienced at firsthand a large proportion of the great cultural events of his time. Leaving Ferrara, Bembo then became a central figure at the court of Duke Guidobaldo del Montefeltro and Elisabetta Gonzaga in Urbino, immortalized by Baldassarre Castiglione in his Il libro del Cortegiano —71, and cat. Bembo quit the city soon afterward to return to northern Italy.
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Product Differentiation

The Prince, published in at the decline of the Renaissance and written by Italian statesman and humanist thinker Niccolo Machiavelli, discusses how to successfully, some may say amorally, use power politics to rule successfully. In chapter eighteen of this piece of influential renaissance literature, Machiavelli gives practical and realistic advice on how to rule successfully and unify a group of people during a time when his city-state of Florence was crumbling to pieces. His advice is to use craftiness and cunning to achieve a good end rather than do things the morally correct way. His humanistic thinking is displayed further with his allusions to Greek mythology and classic works of literature. During the Middle Ages in Europe things remained stagnant, and everyday life was centered around Christianity and God.
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The original Morison typeface contained only four weights and no italics. The Bembo design was named after notable the Venetian poet, Cardinal and literary theorist of the 16th century Pietro Bembo. The Bembo typeface was cut by Francesco Griffo, a Venetian goldsmith who had become a punchcutter and worked for revered printer Aldus Manutius. Being a punchcutter meant that Griffo spent his days punching out the shape of a typeface into steel.
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